New kid on the U.K. Freeview block. Kidscreen. Brunico Communications Ltd.February 1, 1999 (as Playhouse Disney) Closed February 13, 2011 Country of origin United States Owner Disney Channels Worldwide ( The Walt Disney Company ) Headquarters Burbank, California, United States Formerly known as Disney Channel Preschool Block (1997-99) Sister network Disney Channel Disney XD Format 720p ( HDTV ) 480i ( SDTV ) Original language(s) English.It originated in the United States as a morning program block on the Disney Channel.
Its programming was targeted at children ages 26, featuring a mix of live-action and animated series. The 22 cable channels and blocks using the Playhouse Disney brand around the world were relaunched under the Disney Junior brand over the next two years, concluding with the rebranding of the Russian channel in September 2013. Playhouse Disney Stanley Animals Game Free Basic CableOn April 6, 1997, Disney Channel underwent a relaunch that signified the beginning of its full conversion into a commercial-free basic cable channel, and its morning program block now utilized a similar graphics package for its promotions as that used for the channels afternoon childrens programs. After Disney Channels preschool block premiered three new original series in 1998 ( PBJ Otter, Rolie Polie Olie, and Out of the Box ), the block rebranded as Playhouse Disney on February 1, 1999. Radio Disney cross-promoted the block by rebranding its Mickey and Minnies Tune Time block as Playhouse Disney, and in 2002, the TV blocks Feet Beat interstitials were renamed B.B. Music Time to promote the Radio Disney block. On June 25, 2001, Disney-ABC Cable Networks Group (now Disney-ABC Television Group) announced plans to launch Playhouse Disney Channel, a companion digital cable and satellite channel that would have served the same target audience as the Disney Channel block; 3 4 plans for the network were later scrapped, although Disney-ABC International Television would launch dedicated Playhouse Disney Channels in international markets (including Canada and Latin America ) between 2002 and 2007. The Walt Disney Company acquired the broadcast rights to The Wiggles as part of their purchase of the Fox Family Channel in 2001; The Wiggles moved to Playhouse Disney in June 2002 and became one of the blocks most watched shows during its run. On October 7, 2002, Playhouse Disney changed its logo to reflect Disney Channels on-air rebranding. As part of the blocks effort to phase out its older interstitial material, it introduced a mascot in September named Clay (voiced by Debi Derryberry ), an anthropomorphic clay figure who often used the catchphrases Its true and Are you with me. Beginning in 2007, Disney Channel began truncating the weekday block to four hours (from 5:00 to 9:00 a.m. Eastern Time) during the summer months, in order to air episodes of Disney Channel original series during the late morning and early afternoon hours; however, the weekend schedule continued to air as a seven-hour block. By this point, the Playhouse Disney block had expanded to air from 4:00 a.m. ![]() Eastern Time on weekends, each running a different schedule. With the relaunch of the block, the blocks mascots Ooh and Aah were retired and several of its older programs were entirely discontinued (however, Ooh and Aah You was later carried on the Disney Junior cable channel). An automated Soapnet feed remained in operation for providers that did not yet reach agreements to carry the Disney Junior channel or providers that were required to continue carrying Soapnet in addition to Disney Junior 14 15 until Soapnet fully ceased operations on December 31, 2013. On September 29, 2000, Disney Television International expanded the block with the launch of a channel in the country alongside the launch of Toon Disney and Disney Channel 1 on the Sky Digital platform. On April 4, 2009, Egmont Group launched a companion Playhouse Disney magazine in the United Kingdom that focused on the channels four most popular shows: Mickey Mouse Clubhouse, My Friends Tigger Pooh, Handy Manny and Little Einsteins. Each issue included to do pages and suggested activities for parents and children based on an educational theme. The channel was replaced by Disney Junior on May 7, 2011. A Salute to Disney Channel: Disney Channel time line. KidScreen.com. Retrieved April 12, 2014. Disney Plans to Launch New Cable Network, Aiming Programming at Preschool Audience. Nicks Noggin nabs sponsors. Variety. Retrieved July 21, 2014. Disney Junior acing frosh year. Variety. Retrieved September 18, 2019. Doc McStuffins Set for Disney. Disney Junior. November 5, 2010. Retrieved September 18, 2019 via TV by the Numbers. Disney Junior to replace Soapnet in March. TV Guide. Retrieved January 9, 2012. Brand Republic. Haymarket Media Group Ltd. MediaWeek. September 13, 2000. ![]() New kid on the U.K. Freeview block. Kidscreen. Brunico Communications Ltd.
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